#branding

May 21, 2019
2 min

Stand Out From The Crowd: Research-Based Branding

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center in Concord yesterday. The conference offered a broad range of topics, with tracks on Fundraising, Marketing, Finance, Leadership & Governance, Operations & Technology and Human Resources and plenty of chances to network with colleagues and exhibitors. We had some robust conversation in our session, “Stand Out From The Crowd: Research-Base

May 15, 2019
2 min

Why brands matter, more now than ever

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a space in the mind, that you put there, and you own. Your brand will be as good as your ability to connect your mission with your image – and if you don’t create this identity, others will do it for you. From a branding standpoint, an organization has to strive to have everything under control, because everything it does will reflect on the

Mar 28, 2019
3 min

How BMW used smart marketing to become the Ultimate Driving Machine

Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that until the early 1970s BMW was essentially a niche carmaker. Their big product was the iconic 2002 – a car that they have sold since the late 1960s. But then, in the mid-1970sthey did something that was brilliant. They rolled out three new models. First in 1972 came the mid-sized 5 Series. Then, in 1975, the first small 3 Series. Finally, in 197