Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
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May 15, 20192 min
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
2120
Mar 28, 20193 min
How BMW used smart marketing to become the Ultimate Driving Machine
Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...
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Dec 13, 20183 min
A BRAND is a space in the mind
Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara
180
Jul 20, 20182 min
What we can learn from how Maine uses products to build brand
The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that
330
Jul 19, 20173 min
Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
430
Jun 16, 20172 min
A importância da criação de uma marca
Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia
180
Jun 8, 20172 min
Consumer trends and online channels on tourism
It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies
160
Mar 7, 20171 min
Why it is not a Brand without a Brand Book
A BRAND is a space in the mind, that you put there and you own…
230
Mar 2, 20172 min
To infinity and beyond with the McAuliffe-Shepard Discovery Center
Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding
220
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