Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
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Mar 25, 20213 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Mar 4, 20212 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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Jan 29, 20214 min
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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Dec 9, 20202 min
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
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Oct 15, 20203 min
Travel has changed. Destination marketing needs to change too
The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
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Sep 18, 20203 min
Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd
How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
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