Mar 25, 20213 minTourism marketing did not die– it just became tribalThese are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Jan 29, 20214 minHere Are 5 Heads Ups Before Hiring PR FirmWhat works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
Dec 9, 20202 minThe Communication Problem with a COVID Vaccine The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
Oct 15, 20203 minTravel has changed. Destination marketing needs to change tooThe point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
Sep 18, 20203 minRecipe for Designing the Marketing Plan that Sets You Apart from the CrowdHow do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...