Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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- Jun 10
- 3 min
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
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- Apr 14
- 1 min
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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- Mar 31
- 3 min
How Covid reintroduced me to an old friend
Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
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- Mar 10
- 2 min
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
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- Feb 17
- 3 min
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
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- Jan 20
- 2 min
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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- Jan 6
- 2 min
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
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- Mar 25, 2021
- 3 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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- Feb 11, 2021
- 2 min
Save the Gasholder
“Boy am I glad we tore that historic building down,” is a phrase said by no one, ever. Today, New Hampshire has a decision before it: Do...
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- Dec 24, 2020
- 3 min
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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- Nov 26, 2020
- 3 min
Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
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- Nov 19, 2020
- 2 min
7 Reflections on the American Market as seen from Europe
The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...
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- Oct 15, 2020
- 3 min
Travel has changed. Destination marketing needs to change too
The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
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- Sep 23, 2020
- 3 min
Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
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