Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...

Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...