Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

“Boy am I glad we tore that historic building down,” is a phrase said by no one, ever. Today, New Hampshire has a decision before it: Do...

Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...

The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have