Sep 30, 20232 min readHow the BMW 2002 changed MarketingThe BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
May 12, 20222 min readMany Americans get their news from TikTok: Is that a Good Thing?I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
Apr 14, 20221 min readIs it time to drop Facebook?Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
Jul 1, 20213 min readReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 23, 20212 min readWhat Kind of Message do New Potential Laws Send about NH?The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
Apr 22, 20212 min readHow do you manage social media?Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
Mar 16, 20213 min readIs Yelp just too Powerful?The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...