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Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 25, 20213 min read


Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
Feb 25, 20212 min read


Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
Feb 18, 20213 min read


Save the Gasholder
“Boy am I glad we tore that historic building down,” is a phrase said by no one, ever. Today, New Hampshire has a decision before it: Do...
Feb 11, 20212 min read


Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
Feb 4, 20213 min read


What to do now with the legacy of you-know-who
America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...
Jan 20, 20212 min read


Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
Dec 24, 20203 min read


How a BRAND Can See you Though a Crisis
These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...
Dec 17, 20204 min read


A rough road ahead for higher leaning
We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less
Oct 8, 20204 min read


Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
Sep 23, 20203 min read


Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd
How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
Sep 18, 20203 min read


The dark talent of Arch Oboler: The man who could conceive of the world being destroyed by a chicken
His name was Arch Oboler. He was one of America’s greatest radio playwrights, and one of the most imaginative horror writers of the 20th...
Aug 27, 20204 min read


We could sure use the help of one of America’s greatest humorists right now
Fred Allen was a truly great American comedian, who is, sadly, mostly forgotten today. His dry wit and outlook made him a bit of a philosoph
Aug 20, 20204 min read


Points of light for schools as they face the future
This has to be a terrible time to be a school leader. They have been given limited resources, research, and support to bring students...
Aug 13, 20202 min read


António Guterres was right: It is time to be true to ourselves
For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.
Jul 29, 20203 min read


The longer we wait to act, the more statues will fall - here's why...
Statues are powerful symbols, and they evoke a powerful reaction
Jul 23, 20203 min read


Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
May 27, 20203 min read


Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
May 7, 20204 min read


What to do in a crisis like this with your communications?
Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now
Mar 18, 20202 min read


Is RALI New Hampshire for real?
One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...
Mar 21, 20193 min read
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