The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So

Sharing is caring: Simple tips to get your social media contents shared

Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor constantly. Beware of Twitter, where your handle can be used to tag you. Reply – Respond with professionalism and within key messaging to any call out that merits a reply Ask the person interaction to connect with a private message (as spelled out in terms of use). Hide any comment that is wrong, explosive or inflammatory, and delete anythin

How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer to answer first. Most of my family members live abroad, and we have this “weekendly” ritual of seeing each other on screens through Skype. I can see my dad finishing up his dinner 5,000 miles away, while my mom is trying to explain to me how important it is to remove dust from that bookshelf behind my back (I have no idea how she was able to

Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second videos Facebook allowed its users to communicate with friends Snapchat, where people could share short stories that would disappear in a 24-hour time frame YouTube allowed bloggers to post unlimited numbers of videos Periscope was a place to find real-time video streaming people all over the world Twitter was a popular media platform to share

With the decline of traditional printed media, the rise of intentionally biased media on the Internet has become the rule of the day.

Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have great travel product, then the reviews should be good, and if you have great service - then you should be able to use social media to your advantage. A few tips: Service - Service is luxury. There is no excuse for poor service– train your staff, drill good service into them. Not only is the customer is always right – but good service mak

So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you are doing with all those big tiles leading to social media… But think about it… you don’t own Twitter or Facebook… and but sending someone away from your site to those sites – how is that good? How long will you keep their attention with all the temptations to see the latest from Buzzfeed? And think about it – you are a tenant at will on most

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have

Everyday millions of non-and for profits makes posts that no one reads. The reasons are simple. They have no plan.