Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

Louis Karno 2017 Travel Forecast

It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies

Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho

Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to

And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera

Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you...

A key to success in speaking is not just having something worthwhile to say, but also saying it briefly. We need to follow the speaking axio

Good question! Most often, no – don’t hold a press conference. But if you have to, here are seven Tips. So, you have read about the...

Spain is again rattling sabers over Gibraltar. The rocky outcrop was taken in 1704, and Spain ceded it to Britain under the Treaty of...

A Communications Plan Can Mean The Difference Between Attaining Your Marketing Goals Or Going Unnoticed.

Learn the 6 marketing questions every New Hampshire nonprofit organizations should have answers too.

Know when to stop. If you are in hole, don’t dig it deeper – stop, think it through and pivot back to a safe talking point. The more you dig

1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar

Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a...

Sears was once where American shopped, and this month it leadership bailed. Once the marketing gem in the retail crown, Sears was the...

Art is a big deal, it is who we are and a point of pride for the state. New Hampshire today is defined by the arts, and we need to invest mo

There many examples of how not to handle these situations.  Many administrations have chosen to keep their heads down, praying that nothing

The Capitol Arts Fest will be headlined by two free performances by the nationally acclaimed Squonk Opera. They’ll perform two 30-minute sho