Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...

Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...

The term "Ugly American"gained prominence in popular culture as the title of a 1958 book by William Lederer and Eugene Burdick. In 1963,...

The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...

Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...

Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...

I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...

Had enough yet? IBM, Apple, Disney, Sony, Warner Bros., Comcast, NBCUniversal, Walmart and Paramount have all dropped X/Twitter ads. Elon...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...

In an era of rapid technological change and the proliferation of digital media, the significance of reading a traditional newspaper may...

Thanksgiving, a holiday with a multifaceted history often linked to colonialism, still encourages us to reflect on gratitude. Therefore,...

Usually this time I draft a look back on the year and the work we did. Well, 2023 was no normal year, and it is time to take a different...

This is my climate change story. It began as an ordinary Sunday in October 2017 when Portugal experienced unseasonably hot temperatures...