As the times are changing, it is difficult to predict what will happen next. Effective communication is essential in uncertain times like...

Recently, I attended a board retreat for a non-profit organization. The retreat was held at a charitable gaming casino in Manchester, and...

Bad things go down in our fast-paced and interconnected world, and organizations like yours can face a myriad of potential crises that can t

Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....

In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....

Here's a look at how travel PR has changed and some words of caution for navigating this new world.

In 2008, our firm embarked on an exciting journey when we secured the Visit Portugal account in the US. Our successful efforts in...

Someone wished me a "Happy Veterans Day," and it sounded odd. Memorial Day is not about cookouts; it is for honoring and mourning the...

I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....

Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...

Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...

The term "Ugly American"gained prominence in popular culture as the title of a 1958 book by William Lederer and Eugene Burdick. In 1963,...

The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...

Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...