The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...

Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...

Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...

Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...

A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...

The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...

One of my favorite long-running skits on Saturday Night Live is the Five Timers Club for celebrities who have hosted SNL five times or...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...