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Mar 17, 20223 min read
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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Jan 6, 20222 min read
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
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Mar 25, 20213 min read
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Dec 24, 20203 min read
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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Nov 26, 20203 min read
Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
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Nov 5, 20204 min read
Why do I love Portugal? Here’s an Answer for Today’s Troubled America
My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
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Oct 15, 20203 min read
Travel has changed. Destination marketing needs to change too
The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
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Sep 23, 20203 min read
Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
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