Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...

A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

We did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have