1 day ago3 minRecession: How will it impact the travel industry?Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
Apr 282 minPortugal’s Alentejo Emerges as a Unique Destination amid Media praiseThe New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
May 4, 20211 minLook North to Canada for a Marketing OpportunityCanada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
Apr 13, 20212 minWhat's next in tourism? Immersion TravelImmersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Jan 13, 20213 minKarno’s 2021 Travel Predictions - Well, maybe… here’s what could happenWe did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...
Nov 12, 20202 minCOVID Stories, Rethinking a Campaign to Meet the Moment - Concord NHThe truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
Oct 15, 20203 minTravel has changed. Destination marketing needs to change tooThe point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have