I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US search engine optimization. It starts by saying it has a “privileged location.” Now in Portuguese a “lugar privilegiado” means a great location. But put the word “privileged” into English, and the word does not have the same meaning at all; privileged- having special rights, advantages, or immunities, versus distinct, singular in Portuguese. So

The best SEO agency is full of fairly standard SEO optimization tips to improve your SEO. Optimize your meta, write relevant content and qua

The future is today for marketing. But there are new opportunities in online marketing that you need to look at as you build your brand onli

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

The vast majority of organizations doing SEO should always avoid Black Hat tactics. Not only are Black Hat tactics unethical, they are very complicated and won’t work without flawless, expert execution. For that reason, these tactics require the same investment of time and/or money that White Hat SEO techniques demand — but the risks of Black Hat SEO, delisting or Google penalties are severe and potentially devastating. Nevertheless, you should be aware of two Black Hat tacti

Rumors of the death SEO were premature. The Search Engine Optimization is alive and well but its mechanics have been changing - and 2017 has definitely been a dramatic year. Today SEO is less of a marketing tactic and more of a branding strategy. Yes, classic techniques to improve SEO still work and it is not going to stop working any time soon. Basic SEO is cost-effective, compared to the costs of other types of online marketing, because of the rise of mobile bandwidth and l

Use your time to tell stories through blog posts to get SEO

So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you are doing with all those big tiles leading to social media… But think about it… you don’t own Twitter or Facebook… and but sending someone away from your site to those sites – how is that good? How long will you keep their attention with all the temptations to see the latest from Buzzfeed? And think about it – you are a tenant at will on most