Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...

Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...

I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...

Had enough yet? IBM, Apple, Disney, Sony, Warner Bros., Comcast, NBCUniversal, Walmart and Paramount have all dropped X/Twitter ads. Elon...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...

In an era of rapid technological change and the proliferation of digital media, the significance of reading a traditional newspaper may...

Thanksgiving, a holiday with a multifaceted history often linked to colonialism, still encourages us to reflect on gratitude. Therefore,...

Usually this time I draft a look back on the year and the work we did. Well, 2023 was no normal year, and it is time to take a different...

This is my climate change story. It began as an ordinary Sunday in October 2017 when Portugal experienced unseasonably hot temperatures...

The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...