7 Reflections on the American Market as seen from Europe
The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...
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- Nov 12, 2020
- 2 min
COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
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- Nov 5, 2020
- 4 min
Why do I love Portugal? Here’s an Answer for Today’s Troubled America
My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
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- Oct 29, 2020
- 2 min
Rebranding in a Pandemic? Sure, why not?
In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
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- Oct 22, 2020
- 2 min
Turismo do Alentejo partners w/ Louis Karno in new thinking international travel promotion campaign
“The challenge is to take a terrific destination and connect it with a present and future audience. Certainly, the world has changed, and so
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- Oct 15, 2020
- 3 min
Travel has changed. Destination marketing needs to change too
The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
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- Oct 8, 2020
- 4 min
A rough road ahead for higher leaning
We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less
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- Oct 1, 2020
- 4 min
Hard to Respect a Ghost Site like “Respect New Hampshire”
Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...
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- Sep 23, 2020
- 3 min
Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
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- Sep 18, 2020
- 3 min
Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd
How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
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- Sep 3, 2020
- 2 min
Travel’s new normal: Where we go from here…
The world is a changed place today. And the travel market is drastically different too. Most nations are off limits to Americans.
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- Aug 27, 2020
- 4 min
The dark talent of Arch Oboler: The man who could conceive of the world being destroyed by a chicken
His name was Arch Oboler. He was one of America’s greatest radio playwrights, and one of the most imaginative horror writers of the 20th...
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- Aug 20, 2020
- 4 min
We could sure use the help of one of America’s greatest humorists right now
Fred Allen was a truly great American comedian, who is, sadly, mostly forgotten today. His dry wit and outlook made him a bit of a philosoph
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- Aug 13, 2020
- 2 min
Points of light for schools as they face the future
This has to be a terrible time to be a school leader. They have been given limited resources, research, and support to bring students...
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- Aug 6, 2020
- 3 min
Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
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- Jul 29, 2020
- 3 min
António Guterres was right: It is time to be true to ourselves
For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.
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- Jul 23, 2020
- 3 min
The longer we wait to act, the more statues will fall - here's why...
Statues are powerful symbols, and they evoke a powerful reaction
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- Jul 16, 2020
- 3 min
Why it is a terrible idea to make face masks a hill to die on
The communications of the face mask war
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- Jul 8, 2020
- 2 min
Looking to hire a PR Firm?
A crisis is not easy, call a professional in and get help.
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- Jul 1, 2020
- 2 min
Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
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