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Turismo do Alentejo partners w/ Louis Karno in new thinking international travel promotion campaign
“The challenge is to take a terrific destination and connect it with a present and future audience. Certainly, the world has changed, and so
Oct 22, 20202 min read


Travel has changed. Destination marketing needs to change too
The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have
Oct 15, 20203 min read


A rough road ahead for higher leaning
We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less
Oct 8, 20204 min read


Hard to Respect a Ghost Site like “Respect New Hampshire”
Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...
Oct 1, 20204 min read


Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
Sep 23, 20203 min read


Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd
How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
Sep 18, 20203 min read


Travel’s new normal: Where we go from here…
The world is a changed place today. And the travel market is drastically different too. Most nations are off limits to Americans.
Sep 3, 20202 min read


The dark talent of Arch Oboler: The man who could conceive of the world being destroyed by a chicken
His name was Arch Oboler. He was one of America’s greatest radio playwrights, and one of the most imaginative horror writers of the 20th...
Aug 27, 20204 min read


We could sure use the help of one of America’s greatest humorists right now
Fred Allen was a truly great American comedian, who is, sadly, mostly forgotten today. His dry wit and outlook made him a bit of a philosoph
Aug 20, 20204 min read


Points of light for schools as they face the future
This has to be a terrible time to be a school leader. They have been given limited resources, research, and support to bring students...
Aug 13, 20202 min read


Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
Aug 6, 20203 min read


António Guterres was right: It is time to be true to ourselves
For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.
Jul 29, 20203 min read


The longer we wait to act, the more statues will fall - here's why...
Statues are powerful symbols, and they evoke a powerful reaction
Jul 23, 20203 min read


Why it is a terrible idea to make face masks a hill to die on
The communications of the face mask war
Jul 16, 20203 min read


Looking to hire a PR Firm?
A crisis is not easy, call a professional in and get help.
Jul 8, 20202 min read


Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
Jul 1, 20202 min read


To address racism in America, we need to teach our real history
As America struggles to come to terms with systemic racism — many may ask why has this issue not been addressed, and why has it taken so...
Jun 23, 20203 min read


Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
Jun 10, 20203 min read


In a Crisis: If you are going to take a bath, you might as well come clean
If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
Jun 4, 20202 min read


Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
May 27, 20203 min read
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