Mar 32 minThe new marketing roadmap for nonprofitsThe times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Feb 173 min2022 A Year of Uncertainty, Some Marketing Insights and PredictionsNow that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
Feb 33 minThe Communications Exception of ExceptionalismMyths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
Jan 202 minThe COVID-19 pandemic is a “tsunami” that washed New Hampshire away When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Jun 23, 20212 minWhat Kind of Message do New Potential Laws Send about NH?The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
Jan 29, 20214 minHere Are 5 Heads Ups Before Hiring PR FirmWhat works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...