Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
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Mar 272 min read
How Louis Karno launched the Affordable Care Act in NH ten years ago
The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...
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Oct 18, 20233 min read
Does the New Hampshire Primary Still Matter?
The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...
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Jul 27, 20232 min read
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
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May 30, 20233 min read
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
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May 11, 20232 min read
How to make your organization more inclusive
Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...
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Apr 27, 20233 min read
How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
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Jan 19, 20233 min read
Diversity is more than a catch phrase - it is a way of being
The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...
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Dec 29, 20222 min read
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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Dec 20, 20222 min read
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Mar 3, 20222 min read
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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Feb 17, 20223 min read
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
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Feb 3, 20223 min read
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Jan 20, 20222 min read
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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Nov 18, 20212 min read
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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Jun 23, 20212 min read
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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Jan 29, 20214 min read
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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