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Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
Aug 6, 20203 min read


António Guterres was right: It is time to be true to ourselves
For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.
Jul 29, 20203 min read


The longer we wait to act, the more statues will fall - here's why...
Statues are powerful symbols, and they evoke a powerful reaction
Jul 23, 20203 min read


Why it is a terrible idea to make face masks a hill to die on
The communications of the face mask war
Jul 16, 20203 min read


Looking to hire a PR Firm?
A crisis is not easy, call a professional in and get help.
Jul 8, 20202 min read


To address racism in America, we need to teach our real history
As America struggles to come to terms with systemic racism — many may ask why has this issue not been addressed, and why has it taken so...
Jun 23, 20203 min read


Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
Jun 10, 20203 min read


Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
May 27, 20203 min read


Time to Ditch the Newsletter? Oh yes!
Fear not, there is a way forward that works better, but also serves your core mission.
The key is that you need to see a blog as the new new
May 21, 20201 min read


What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
May 12, 20202 min read


Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
May 7, 20204 min read


I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
May 5, 20202 min read


5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
Apr 29, 20202 min read


Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19
The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance
Apr 13, 20203 min read


What the three bears have to teach us in the time of COVID-19
Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no
Apr 6, 20202 min read


Crisis Review March 30th
These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...
Mar 30, 20201 min read


Travel: What to do to prepare for the coronavirus
Now the Coronavirus (COVID-19) is scaring folks across the world... so keep clam and read on!
Feb 27, 20207 min read


How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
Feb 13, 20201 min read


Marcus Aurelius: World's First PR Pro
Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.
Feb 5, 20202 min read


It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
Jan 30, 20202 min read
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