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The new Secret Sauce in Marketing is Kindness

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

Toss your “bucket list” in the bin: It's time for tourism to help the planet

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

Recession: How will it impact the travel industry?

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

19 Coffins: Finding Common Ground around Guns

When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...

Portugal’s Alentejo Emerges as a Unique Destination amid Media praise

The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...

Is it time to drop Facebook?

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

The Marketing of War has Changed: Truth now matters

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

2022 A Year of Uncertainty, Some Marketing Insights and Predictions

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

Thank you for a year to remember!

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

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