These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...

Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now

We don’t all agree. Not all the time. That is the essence of a democracy. Discussion is the glue of freedom. But how do we bridge the gap, a

We can build a custom interactive training session, we will work with a select team of spokespersons from your organization and run mock in

Now the Coronavirus (COVID-19) is scaring folks across the world... so keep clam and read on!

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.

Is the news becoming a shell game?

Another year to remember at Louis Karno!

Instagram is focused on visual content but it is useful to build relationships, too. It is important to share pictures of the products you w

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...

Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...