Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.

Is the news becoming a shell game?

Another year to remember at Louis Karno!

Instagram is focused on visual content but it is useful to build relationships, too. It is important to share pictures of the products you w

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...

Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...

In the shadow of the latest racist shooting, there should not be a blurred line between hate speech and free speech. But to the media...

What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how