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How to build a Press Release
Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br
Apr 11, 20191 min read


Crisis in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp
Apr 4, 20191 min read


How BMW used smart marketing to become the Ultimate Driving Machine
Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...
Mar 28, 20193 min read


Is RALI New Hampshire for real?
One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...
Mar 21, 20193 min read


Tips For Successful Public Speaking
• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't
Mar 14, 20197 min read


What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
Mar 7, 20191 min read


How to get better SEO in the US if you are in another country
I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...
Feb 28, 20192 min read


Primary Matters: Why First in the Nation is of Value to America, and New Hampshire
Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...
Feb 19, 20192 min read


Discovering how old propaganda is hard to escape
Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...
Feb 14, 20194 min read


Crisis: Developing media statements
In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a
Feb 7, 20191 min read


How do you make a Listening Session work?
Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice...
Jan 31, 20192 min read


New Hampshire Primary Communications
As the old joke goes, its may not be spring but the sap is running. Soon, all kinds of hopeful politicians will crowd into New Hampshire...
Jan 24, 20192 min read


The plan for I93 is a Dinosaur
The rebuilding plan for I-93 in Concord will move traffic through the city in an efficient and orderly way. But the current plan will do...
Jan 15, 20191 min read


The arts are alive and well in Concord
We salute the Monitor’s continuous attention to Concord’s creative economy. But, let’s not have the take away from its recent editorial...
Jan 10, 20192 min read


2018, the year we had at Louis Karno!
But, where the communications frontier moves, we will be there too, and we welcome 2019!
Jan 1, 20192 min read


Getting New Hampshire Covered, Again
In 2017, our new effort with Granite State Progress got some 50,275 New Hampshire residents enrolled in a plan for 2018 through the Health I
Dec 27, 20182 min read


From Propaganda to Communications and back to Propaganda - racism and its costs
Propaganda in American grew up motivating a reluctant nation to send it sons to the horrors of trench warfare by reframing the war. The Germ
Dec 20, 20185 min read


A BRAND is a space in the mind
Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara
Dec 13, 20183 min read


The sudden fall of Facebook
The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So
Dec 6, 20182 min read


Organizational transitions: How to tame the dangers
Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust
Nov 29, 20182 min read
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