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From Propaganda to Communications and back to Propaganda - racism and its costs
Propaganda in American grew up motivating a reluctant nation to send it sons to the horrors of trench warfare by reframing the war. The Germ
Dec 20, 20185 min read
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A BRAND is a space in the mind
Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara
Dec 13, 20183 min read
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The sudden fall of Facebook
The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So
Dec 6, 20182 min read
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Organizational transitions: How to tame the dangers
Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust
Nov 29, 20182 min read
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2019 Travel Forecast: Trends that will change the world of travel
Every year we survey leading sources and journals to see what universal trends are being forecast. As a service to our friends and clients w
Nov 22, 20184 min read
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The differences in Communication in a Democratic versus an Autocratic System
The Truth, the Washington Post says, dies in darkness. And, a combined constant attack on the media with a litany or outrageous claims goes
Nov 15, 20183 min read
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Ideas for a better New Hampshire
While the situation is complex, the solution doesn’t have to be. New Hampshire exports young people to good jobs in other places. If we...
Nov 6, 20182 min read
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Research Methods and Ideas
Some research can be qualitative, meaning focusing on definition and value. This is focused; use a small sample, and the results will provid
Nov 1, 20182 min read
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Crisis communication goals
At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t
Oct 25, 20183 min read
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The one client I did not promote - my son
So, my son Owen has become something of a media sensation with the success of his shop SquidFlip. Yes, I am a publicist. But no, I did...
Oct 18, 20182 min read
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“Manchester has Concord-envy”
We built it, and they are coming – but the image and message are ours to craft or be created by others – so please pitch in, and lets share
Oct 11, 20182 min read
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Recent Columbia Gas crisis has some stark lessons for us all
A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud
Oct 4, 20183 min read
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6 Amazing Ways to Make Most Out of SEO
The best SEO agency is full of fairly standard SEO optimization tips to improve your SEO. Optimize your meta, write relevant content and qua
Oct 2, 20185 min read
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Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record
The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service
Sep 27, 20181 min read
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Reconnecting Concord and New Hampshire
Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique...
Sep 20, 20181 min read
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Sharing is caring: Simple tips to get your social media contents shared
Sharing is caring: Simple tips to get your social media contents shared
Sep 13, 20182 min read
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18 tips to get the attention you deserve
Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...
Sep 6, 20182 min read
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How news works
News is the unusual, controversial, the new. If the airplane lands, it’s not news.
Aug 30, 20181 min read
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Interviews: Pass or Fail?
When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.
Aug 23, 20182 min read
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How to ace an interview; media or otherwise
Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say
Aug 9, 20182 min read
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