Five Tips for a Great Event
In these times, a few simple tips can spell the difference between flair and fiasco. Help! The boss wants you to organize the next sales...
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- Mar 8, 2018
- 1 min
6 Basic Social Media Rules to Remember
Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...
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- Mar 2, 2018
- 2 min
What are Gummie Bears?
At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...
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- Feb 28, 2018
- 2 min
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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- Feb 22, 2018
- 1 min
The 7 Interview Habits of Highly Effective Advocates
1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...
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- Feb 15, 2018
- 1 min
UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS
News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...
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- Feb 8, 2018
- 1 min
CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
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- Feb 1, 2018
- 2 min
Next steps for Concord’s award winning Main Street
Concord’s award winning Main Street Project is a huge success – and I am proud of my firm’s contribution to that project that has made Conco
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- Jan 31, 2018
- 3 min
Everything I needed to know about marketing I learned from watching Star Trek
A huge marketing budget can seem more like an exercise in spending money than ROI. Less means smarter tactics, when every dollar counts.
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- Jan 24, 2018
- 2 min
The next SEO Frontier!
The future is today for marketing. But there are new opportunities in online marketing that you need to look at as you build your brand onli
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- Jan 17, 2018
- 2 min
A modern approach to travel marketing - the 5 things you need to know
today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y
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- Jan 11, 2018
- 3 min
2018 Travel Marketing Trends
Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ
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- Jan 5, 2018
- 1 min
2017 was a good year for Louis Karno!
We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!
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- Jan 4, 2018
- 3 min
Two Black Hat SEO Tactics That Will Work in 2018
The vast majority of organizations doing SEO should always avoid Black Hat tactics. Not only are Black Hat tactics unethical, they are...
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- Dec 28, 2017
- 2 min
How the Internet is like TV back in the day...
Back in the day, when TV first came into American homes – the idea was to attract the largest possible audience. There were three major netw
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- Dec 20, 2017
- 2 min
Who was Louis Karno? We will tell you the story…
To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....
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- Dec 15, 2017
- 4 min
4 tips to use video to communicate
How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...
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- Dec 14, 2017
- 2 min
Marketing lessons from the runaway success of the Concord Main Street Project
About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...
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- Dec 10, 2017
- 2 min
Consolidation of Social Media
Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second...
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- Dec 9, 2017
- 2 min
Gutenberg’s Revolution vs. the Internet Revolution
Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...
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