Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...

In the shadow of the latest racist shooting, there should not be a blurred line between hate speech and free speech. But to the media...

What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how

Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br

Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization.  This is esp

Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...

One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...

• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't

Follow these 10 steps, and you should find the light at the end of the tunnel.

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...

Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...

In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a

Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice...

As the old joke goes, its may not be spring but the sap is running. Soon, all kinds of hopeful politicians will crowd into New Hampshire...

The rebuilding plan for I-93 in Concord will move traffic through the city in an efficient and orderly way. But the current plan will do...

We salute the Monitor’s continuous attention to Concord’s creative economy. But, let’s not have the take away from its recent editorial...

But, where the communications frontier moves, we will be there too, and we welcome 2019!