today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

The vast majority of organizations doing SEO should always avoid Black Hat tactics. Not only are Black Hat tactics unethical, they are...

Back in the day, when TV first came into American homes – the idea was to attract the largest possible audience. There were three major netw

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...

About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...

Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second...

Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...

With any large infrastructure project, it is important to communicate with local communities by sharing information and gathering feedback. 

Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...

In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio

A pitch letter is a 250 to 300 word letter that presents story ideas for a journalist. You begin the letter by explaining the story idea and

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

Mark the end of your release with “-30-,” or the pound sign repeated several times “###”. These inform the journalist that the release has e

Op-eds (opinion-editorials) are a strong public education and advocacy vehicle. They are, therefore, a popular communications tool. Newspape

This is a worthwhile effort- but it feels too big, not local or focused. I applaud the effort at work here, but I have to say that the overa

It wouldn’t be a renaissance without craft beers. Just recently it opened two microbreweries: Lithermans opened last spring and Concord Craf

Nonprofit cultural institutions in Greater Concord support more than 950 jobs, generating $22.4 million in household income to local residen