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Who was Louis Karno? We will tell you the story…
To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....
Dec 20, 20172 min read


4 tips to use video to communicate
How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...
Dec 15, 20174 min read


Marketing lessons from the runaway success of the Concord Main Street Project
About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...
Dec 14, 20172 min read


Consolidation of Social Media
Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second...
Dec 10, 20172 min read


Gutenberg’s Revolution vs. the Internet Revolution
Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...
Dec 9, 20172 min read


Talking is always the way to work things out
With any large infrastructure project, it is important to communicate with local communities by sharing information and gathering feedback.
Dec 7, 20172 min read


The Danger of Speaking off the Record
Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...
Dec 1, 20172 min read


Deadlines, Timing and Follow-Ups
In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio
Nov 30, 20172 min read


How to write a kick-ass pitch letter and LTE
A pitch letter is a 250 to 300 word letter that presents story ideas for a journalist. You begin the letter by explaining the story idea and
Nov 16, 20171 min read


Food sells a brand, some tasty lessons...
I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...
Nov 14, 20173 min read


How to write a news release that gets results
Mark the end of your release with “-30-,” or the pound sign repeated several times “###”. These inform the journalist that the release has e
Nov 9, 20172 min read


How to write and place an op-ed piece
Op-eds (opinion-editorials) are a strong public education and advocacy vehicle. They are, therefore, a popular communications tool. Newspape
Nov 2, 20171 min read


I tried to know the 5 signs, and came away with 5 lessons
This is a worthwhile effort- but it feels too big, not local or focused. I applaud the effort at work here, but I have to say that the overa
Oct 26, 20173 min read


Concord, NH in a new cultural, culinary destination (that is 205 years old)
It wouldn’t be a renaissance without craft beers. Just recently it opened two microbreweries: Lithermans opened last spring and Concord Craf
Oct 19, 20173 min read


New Hampshire's creative economy is our brand
Nonprofit cultural institutions in Greater Concord support more than 950 jobs, generating $22.4 million in household income to local residen
Oct 12, 20172 min read


The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
Oct 9, 20172 min read


The road that goes two ways in Europe
With Britain withdrawing from the EU, and Catalonia heading for the door the Government of Spain is again demanding that the enclave of...
Oct 5, 20173 min read


Are the media biased? Yes, but so are we….
With the decline of traditional printed media, the rise of intentionally biased media on the Internet has become the rule of the day.
Sep 28, 20172 min read


If you want to see America – take Amtrak
As you ride their long distant trains you see tiny towns, mostly farming and mining towns that once thrived with the railroad, and now cling
Sep 20, 20172 min read


Service – a cheap and smart way to build an advantage
The benefit to any business is simple: Training, recognition and good service can often make up for other things.
Sep 14, 20172 min read
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