Blogs. The work of some guy in his PJs? Wrong. Today many dynamic websites are built on blog platforms such as Typepad and SquareSpace....

So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you...

With the project finished on time and on budget, attitudes in the downtown area towards the project were positive. Many who were unsure of i

What is a press release good for? Press releases still have relevance if you follow these four best practices.

And have a plan. It call comes back to what you are trying to do online – not how cool you think you are.  You want to connect and share, no

The Covering New Hampshire outreach effort was a success not only because of the enrollment numbers, but because it was effective in educati

A BRAND is a space in the mind, that you put there and you own…

Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding

Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have

Is Lying Good Marketing? What You Can Learn From the Truth Wars

The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu

Everyday millions of non-and for profits makes posts that no one reads. The reasons are simple. They have no plan.

The press release – as old as time itself. Does it still work? Sure it does!

Melissa McCarthy's impression of Sean Spicer generated headlines and laughs. What was his reaction?