So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...

When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...

I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...