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Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
Jan 6, 20222 min read
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Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Dec 30, 20212 min read
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Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
Dec 16, 20212 min read
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A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
Dec 2, 20214 min read
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Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Nov 18, 20212 min read
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Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
Nov 4, 20212 min read
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Need a crisis tune up?
I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...
Sep 16, 20212 min read
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One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
Sep 2, 20212 min read
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How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Aug 19, 20212 min read
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Communications in a divided nation
A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
Aug 12, 20213 min read
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Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jul 1, 20213 min read
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The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
Jun 10, 20212 min read
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Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
May 27, 20213 min read
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The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
May 13, 20212 min read
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Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
May 4, 20211 min read
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What's next in tourism? Immersion Travel
Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
Apr 13, 20212 min read
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Why a Brand Book?
A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...
Apr 1, 20211 min read
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Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 25, 20213 min read
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Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
Mar 16, 20213 min read
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Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
Feb 25, 20212 min read
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