Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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- May 15, 2019
- 2 min
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
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- Apr 17, 2019
- 1 min
What Notre Dame de Paris means to NH
Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how
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- Aug 23, 2018
- 2 min
Interviews: Pass or Fail?
When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.
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- Jul 16, 2018
- 2 min
5 social media post ideas that will grab everyone’s attention (well, almost everyone's)
In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...
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- Jul 12, 2018
- 2 min
Between the arts and trees
Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea
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- Jun 14, 2018
- 3 min
A new approach to travel marketing
Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s
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- Jun 6, 2018
- 4 min
5 Marketing Trends All Brands Should Follow Online
Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye
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- Feb 28, 2018
- 2 min
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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