Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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- May 15, 2019
- 2 min
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
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- Apr 17, 2019
- 1 min
What Notre Dame de Paris means to NH
Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how
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- Aug 23, 2018
- 2 min
Interviews: Pass or Fail?
When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.
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- Jul 16, 2018
- 2 min
5 social media post ideas that will grab everyone’s attention (well, almost everyone's)
In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...
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- Jul 12, 2018
- 2 min
Between the arts and trees
Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea
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- Jun 14, 2018
- 3 min
A new approach to travel marketing
Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s
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- Jun 6, 2018
- 4 min
5 Marketing Trends All Brands Should Follow Online
Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye
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- Feb 28, 2018
- 2 min
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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- Feb 15, 2018
- 1 min
UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS
News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...
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- Jan 17, 2018
- 2 min
A modern approach to travel marketing - the 5 things you need to know
today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y
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- Jan 11, 2018
- 3 min
2018 Travel Marketing Trends
Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ
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- Jan 5, 2018
- 1 min
2017 was a good year for Louis Karno!
We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!
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- Dec 20, 2017
- 2 min
Who was Louis Karno? We will tell you the story…
To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....
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- Nov 14, 2017
- 3 min
Food sells a brand, some tasty lessons...
I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...
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- Oct 9, 2017
- 2 min
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
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- Sep 14, 2017
- 2 min
Service – a cheap and smart way to build an advantage
The benefit to any business is simple: Training, recognition and good service can often make up for other things.
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- Jul 19, 2017
- 3 min
Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
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- Jun 30, 2017
- 1 min
Culture defines a place, so why not share that good news?
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
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- Jun 15, 2017
- 4 min
What is changing in travel? New Trends to watch!
Louis Karno 2017 Travel Forecast
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