Blog | Louis Karno & Company Communications | United States

Jun 12, 2019
3 min

Changing minds and opinions about who you are and your brand through communication strategy

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And we all know that a bad opinion tends to have more impact than several positive ones, often making it difficult for a brand to recover from hard times. But the good news is that rebuilding your reputation is not impossible and there are ways to change the perception about your brand through communications. Our approach to changing opinions,

Why brands matter, more now than ever

May 15, 2019
2 min

Why brands matter, more now than ever

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a space in the mind, that you put there, and you own. Your brand will be as good as your ability to connect your mission with your image – and if you don’t create this identity, others will do it for you. From a branding standpoint, an organization has to strive to have everything under control, because everything it does will reflect on the

What Notre Dame de Paris means to NH

Interviews: Pass or Fail?

5 social media post ideas that will grab everyone’s attention (well, almost everyone's)

Jul 16, 2018
2 min

5 social media post ideas that will grab everyone’s attention (well, almost everyone's)

In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small business owner, you are probably struggling with coming up with ideas for the next social media post. Creating attention grabbing, consistent, and valuable content is not a walk in the park. However, as with any other challenge, your best option should be taking it one step at a time. So, what type of content should you post on your social m

Between the arts and trees

A new approach to travel marketing

5 Marketing Trends All Brands Should Follow Online

How to ace the media interview....

Feb 28, 2018
2 min

How to ace the media interview....

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For interviews, keep answers - especially for TV or radio - to about 10 seconds each. Remember the Key Message! Nothing is 100% off the record Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say so. Then later on, be certain to get back to the reporter with an answer. D

UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS

Feb 15, 2018
1 min

UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what readers/viewers/listeners want to know about. News tells a story. Every good story needs controversy. Think good vs. evil. You want to be the good guy. Research indicates that readers/viewers/listeners prefer to consume “bad news” over “good news” by a 7 to 1 margin. News is a business as well as public service. The news media would not exist without adver

A modern approach to travel marketing - the 5 things you need to know

2018 Travel Marketing Trends

2017 was a good year for Louis Karno!

Who was Louis Karno? We will tell you the story…

Dec 20, 2017
2 min

Who was Louis Karno? We will tell you the story…

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born. So, why is this firm named Louis Karno & Company? Well, the answer goes back to 1905 when my grandfather, Max Siegel and his family came to the US fleeing pogroms near Kiev. My grandfather was just 5 years old, and other than their samovar, they had few belongings. My grandfather went to public school in Chicago, where he was ridiculed for n

Nov 14, 2017
3 min

Food sells a brand, some tasty lessons...

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California, New York, Maine – and of course Italy, France and Spain. My point was simple – if you could add the word “Hawaii” to a product – not only will it sell for more; it will evoke the power of the brand. Think Italian shoes, French wine, Spanish almonds, and even Hawaiian-style shampoo. But making that jump from destination to brand is tricky. It

The little miracle of marketing Portugal to America

Oct 9, 2017
2 min

The little miracle of marketing Portugal to America

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests for 2017, making it the fastest growing inbound market for visitors to Portugal, according to TVI. And spending by American guests, per capita, far outpaces other nations. And in the past months Travel + Leisure named Portugal its Editors Pick Destination of the Year. Fodor’s included the Northern Minho area in their 2017 “Go List.” Condé Nas

Service – a cheap and smart way to build an advantage

Portugal: Lessons for branding and using travel to sell products

Culture defines a place, so why not share that good news?

Jun 30, 2017
1 min

Culture defines a place, so why not share that good news?

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a long list of musicians, artists, watersports, sculpture and more. Every summer the music festival blossoms across the Granite State, attracting people from all over to experience great music. We have an unequalled tradition of summer theatre in our towns and villages. Our League of New Hampshire Craftsmen is a huge driver of visitors, as are th

What is changing in travel? New Trends to watch!