#portugal

Dec 10, 2019
3 min

Trends: Seeing Travel in 2020 with 2020 Vision

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for those who look hard, Here are our Louis Karno 2020 Travel Predictions for 2020: In the wake of the awareness to over-tourism, more travelers want to experience and support local cultures. So less Epcot and more taking a cookie lesson in Paris, less Olive Green and more are making cheese in Parma. So, forget international cuisine, world decor

Nov 26, 2019
3 min

A empresa que pôs os Americanos a passar férias em Portugal

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e histórica reputação enquanto paraíso de verão de Ingleses, Alemães, Espanhóis e Franceses. Ao longo dos anos, foram sendo descobertos outros recantos para além das praias. Hoje, Portugal é um dos principais e mais galardoados destinos na Europa, que seduz cada vez mais turistas não-Europeus. Estudos recentes dizem-nos que os visitantes provenient

Jun 19, 2019
2 min

Public relations across borders: 3 things you should look for when hiring a PR agency in another cou

Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But what about your communication strategy? You might not speak the language and you probably have no connections there. You might also not know what newspapers locals read, what TV channel people prefer, what radio they play or what social media pages they follow. Hiring a local PR agency is a good way to make sure you’re on the right track when

Feb 28, 2019
2 min

How to get better SEO in the US if you are in another country

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US search engine optimization. It starts by saying it has a “privileged location.” Now in Portuguese a “lugar privilegiado” means a great location. But put the word “privileged” into English, and the word does not have the same meaning at all; privileged- having special rights, advantages, or immunities, versus distinct, singular in Portuguese. So

Feb 14, 2019
4 min

Discovering how old propaganda is hard to escape

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if his ghost walked the world in a shadow of sadness- simply reminding today’s Portuguese of a legacy we could never live up to. If you grew up Portuguese, then you probably suffered from the following thought at some point: Wow, Portugal was once a mighty empire, with a footprint on four continents. You probably had pangs of nostalgia and a mix

Sep 27, 2018
1 min

Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record

The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service

Jul 6, 2018
2 min

Introducing Americans to the Azores

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Jun 21, 2018
3 min

2018 Trends from America that can Benefit Portugal

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Oct 9, 2017
2 min

The little miracle of marketing Portugal to America

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests for 2017, making it the fastest growing inbound market for visitors to Portugal, according to TVI. And spending by American guests, per capita, far outpaces other nations. And in the past months Travel + Leisure named Portugal its Editors Pick Destination of the Year. Fodor’s included the Northern Minho area in their 2017 “Go List.” Condé Nas

Sep 8, 2017
2 min

How Portugal became the hottest destination in Europe for Americans

PR Architect of Portugal campaign to speak to PRSA Conference on how it happened

Aug 31, 2017
3 min

PRSA International Conference to Feature workshop on Portugal with Jayme Simoes

We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to

Jul 19, 2017
3 min

Portugal: Lessons for branding and using travel to sell products

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Jun 22, 2017
6 min

Understanding the US traveler - only 36 % of Americans hold a valid passport

U.S. travel to international destinations increased 9% in 2015 over all, but rose more than 18% to Portugal.

Jun 16, 2017
2 min

A importância da criação de uma marca

Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

May 19, 2017
2 min

Três maneiras para melhor promover o turismo em Portugal

Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.

May 3, 2017
1 min

What about Olivença?

Spain is again rattling sabers over Gibraltar. The rocky outcrop was taken in 1704, and Spain ceded it to Britain under the Treaty of Utrecht. But that has not ended numerous Spain governments desire to get the 2.6 square miles of land back. To have that discussion Spain should return a territory it has held illegally for 211 years: The Town of Olivença. This border town was Portuguese from 1297 to 1801, when a French/Spanish army invaded during the Napoleonic Wars. The Treat

Apr 13, 2017
1 min

Americans Flock To Portugal | Emulate Their Marketing Success

Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a new record with close to a half million Americans expected in 2017. And in the past month Travel + Leisure named Portugal its Editors Pick Destination of the Year. Fodor’s included the Northern Minho area in their 2017 “Go List.” Condé Nast Traveler said Portugal was one of the places to go in 2017. Lonely Planet named the Azores one of the

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