Trends: Seeing Travel in 2020 with 2020 Vision
As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...
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- Nov 26, 2019
- 3 min
A empresa que pôs os Americanos a passar férias em Portugal
No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...
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- Jun 19, 2019
- 2 min
Public relations across borders: 3 things you should look for when hiring a PR agency in another cou
Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...
420
- Feb 28, 2019
- 2 min
How to get better SEO in the US if you are in another country
I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...
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- Feb 14, 2019
- 4 min
Discovering how old propaganda is hard to escape
Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...
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- Sep 27, 2018
- 1 min
Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record
The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service
280
- Jul 6, 2018
- 2 min
Introducing Americans to the Azores
The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N
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- Jun 21, 2018
- 3 min
2018 Trends from America that can Benefit Portugal
Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w
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- Oct 9, 2017
- 2 min
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
260
- Sep 8, 2017
- 2 min
How Portugal became the hottest destination in Europe for Americans
PR Architect of Portugal campaign to speak to PRSA Conference on how it happened
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- Aug 31, 2017
- 3 min
PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
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- Jul 19, 2017
- 3 min
Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
430
- Jun 22, 2017
- 6 min
Understanding the US traveler - only 36 % of Americans hold a valid passport
U.S. travel to international destinations increased 9% in 2015 over all, but rose more than 18% to Portugal.
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- Jun 16, 2017
- 2 min
A importância da criação de uma marca
Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia
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- May 19, 2017
- 2 min
Três maneiras para melhor promover o turismo em Portugal
Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.
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- May 3, 2017
- 1 min
What about Olivença?
Spain is again rattling sabers over Gibraltar. The rocky outcrop was taken in 1704, and Spain ceded it to Britain under the Treaty of...
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- Apr 13, 2017
- 1 min
Americans Flock To Portugal | Emulate Their Marketing Success
Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a...
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