As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...

The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...

PR Architect of Portugal campaign to speak to PRSA Conference on how it happened

We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

U.S. travel to international destinations increased 9% in 2015 over all,  but rose more than 18% to Portugal.

Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.

Spain is again rattling sabers over Gibraltar. The rocky outcrop was taken in 1704, and Spain ceded it to Britain under the Treaty of...

Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a...