2019 Travel Forecast: Trends that will change the world of travel
Every year we survey leading sources and journals to see what universal trends are being forecast. As a service to our friends and clients w
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- Sep 20, 2018
- 1 min
Reconnecting Concord and New Hampshire
Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique hotel. And despite all the good news, and the fact that the State’s Division of Travel and Tourism Development is based right here – you would not know it by looking at VisitNH.com.Not only does a search on VisitNH.com yield little information on Concord, the state’s main travel website seems to have no page dedicated to our city. The best I
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- Jul 12, 2018
- 2 min
Between the arts and trees
Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea
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- Jun 14, 2018
- 3 min
A new approach to travel marketing
Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s
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- Jan 17, 2018
- 2 min
A modern approach to travel marketing - the 5 things you need to know
today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y
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- Jan 11, 2018
- 3 min
2018 Travel Marketing Trends
Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ
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- Oct 9, 2017
- 2 min
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests for 2017, making it the fastest growing inbound market for visitors to Portugal, according to TVI. And spending by American guests, per capita, far outpaces other nations. And in the past months Travel + Leisure named Portugal its Editors Pick Destination of the Year. Fodor’s included the Northern Minho area in their 2017 “Go List.” Condé Nas
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- Sep 20, 2017
- 2 min
If you want to see America – take Amtrak
As you ride their long distant trains you see tiny towns, mostly farming and mining towns that once thrived with the railroad, and now cling
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- Aug 31, 2017
- 3 min
PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
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- Jul 6, 2017
- 1 min
NH without culture is just trees.....
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a long list of musicians, artists, watersports, sculpture and more. Every summer the music festivals blossom across the Granite State, attracting people from all over to experience great music. We have an unequalled tradition of summer theatre in our towns and villages. Our League of New Hampshire Craftsmen is a huge driver of visitors, as are th
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- Jun 15, 2017
- 4 min
What is changing in travel? New Trends to watch!
Louis Karno 2017 Travel Forecast
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- May 18, 2017
- 2 min
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have great travel product, then the reviews should be good, and if you have great service - then you should be able to use social media to your advantage. A few tips: Service - Service is luxury. There is no excuse for poor service– train your staff, drill good service into them. Not only is the customer is always right – but good service mak
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- Feb 22, 2017
- 2 min
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have
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- Feb 16, 2017
- 2 min
How Portugal became the hottest destination in Europe
The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu
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