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2019 Travel Forecast: Trends that will change the world of travel
Every year we survey leading sources and journals to see what universal trends are being forecast. As a service to our friends and clients w
Nov 22, 20184 min read


The differences in Communication in a Democratic versus an Autocratic System
The Truth, the Washington Post says, dies in darkness. And, a combined constant attack on the media with a litany or outrageous claims goes
Nov 15, 20183 min read


Ideas for a better New Hampshire
While the situation is complex, the solution doesn’t have to be. New Hampshire exports young people to good jobs in other places. If we...
Nov 6, 20182 min read


Research Methods and Ideas
Some research can be qualitative, meaning focusing on definition and value. This is focused; use a small sample, and the results will provid
Nov 1, 20182 min read


Crisis communication goals
At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t
Oct 25, 20183 min read


The one client I did not promote - my son
So, my son Owen has become something of a media sensation with the success of his shop SquidFlip. Yes, I am a publicist. But no, I did...
Oct 18, 20182 min read


“Manchester has Concord-envy”
We built it, and they are coming – but the image and message are ours to craft or be created by others – so please pitch in, and lets share
Oct 11, 20182 min read


Recent Columbia Gas crisis has some stark lessons for us all
A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud
Oct 4, 20183 min read


6 Amazing Ways to Make Most Out of SEO
The best SEO agency is full of fairly standard SEO optimization tips to improve your SEO. Optimize your meta, write relevant content and qua
Oct 2, 20185 min read


Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record
The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service
Sep 27, 20181 min read


Reconnecting Concord and New Hampshire
Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique...
Sep 20, 20181 min read


Sharing is caring: Simple tips to get your social media contents shared
Sharing is caring: Simple tips to get your social media contents shared
Sep 13, 20182 min read


18 tips to get the attention you deserve
Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...
Sep 6, 20182 min read


How news works
News is the unusual, controversial, the new. If the airplane lands, it’s not news.
Aug 30, 20181 min read


Interviews: Pass or Fail?
When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.
Aug 23, 20182 min read


How to ace an interview; media or otherwise
Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say
Aug 9, 20182 min read


One Size Fits All Marketing? Not Anymore
Life magazine is dead. And so is the one-size-fits-all marketing effort. Yes, back in the day there was one overarching message. And you as
Aug 2, 20182 min read


5 things non-profits should be thinking about now
. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then
Jul 26, 20182 min read


What we can learn from how Maine uses products to build brand
The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that
Jul 20, 20182 min read


5 social media post ideas that will grab everyone’s attention (well, almost everyone's)
In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...
Jul 16, 20182 min read
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