PR Architect of Portugal campaign to speak to PRSA Conference on how it happened

Rumors of the death SEO were premature. The Search Engine Optimization is alive and well but its mechanics have been changing - and 2017...

We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to

Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording

American racism is dangerous. Why? Eugenics, for one, the fake science of racial purity. It spread across America as a public health...

So, now with a new game plan, and our natural and cultural treasures in one basket it is time to start talking about our creative economy –

Our knowledge of politics, geography and history is, in a word, alarming.

We cannot afford to allow the real and hardworking media be branded as purveyors of fake stories – we need that light of truth, and we need

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Something bad happens, and you go around the table asking about next moves.

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...

Twitter is the go-to online news and social site where users post and reply to "tweets” of 140 characters or less. Twitter is a newsfee

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...

Use your time to tell stories through blog posts to get SEO

U.S. travel to international destinations increased 9% in 2015 over all,  but rose more than 18% to Portugal.

Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

Louis Karno 2017 Travel Forecast

It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies

Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho

Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to