Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
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- May 27, 2021
- 3 min
Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
400
- May 13, 2021
- 2 min
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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- Apr 22, 2021
- 2 min
How do you manage social media?
Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
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- Mar 25, 2021
- 3 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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- Mar 16, 2021
- 3 min
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
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- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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- Feb 25, 2021
- 2 min
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
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