“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...

The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...

Statues are powerful symbols, and they evoke a powerful reaction

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and

If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and