At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t

The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service

News is the unusual, controversial, the new. If the airplane lands, it’s not news.

Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

Plato’s parable of the cave imagines a place where humans have been imprisoned all their lives. The cave is all they know. As prisoners,...

A few years earlier, the Boston PRSA Chapter had enlisted me to help promote the 100th birthday of Dr. Bernays.

So, Bernays' mind went to work – if he could not change the wrapper – he had to change society and make green a fashionable color…

Getting New Hampshire covered, again

Bernays was never one to let the tradition stop him … he saw bacon and eggs for breakfast as a natural way to sell bacon – and his trigger w

Edward Louis Bernays was born in 1891 to an Austrian-American family. His parents were Ely Bernays and Anna Freud Bernays – and yes...

Bernays rarely told this side of the story – as he must have come to see the horrible damage and death this would cause. He said he regrette

Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa

Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...

At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...