The death of giants and endless churn of marketing
Sears was once where American shopped, and this month it leadership bailed. Once the marketing gem in the retail crown, Sears was the...
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- Apr 5, 2017
- 2 min
Art defines New Hampshire
Art is a big deal, it is who we are and a point of pride for the state. New Hampshire today is defined by the arts, and we need to invest mo
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- Mar 30, 2017
- 2 min
Why School Administrators Should Continue To Be Afraid ... Very Afraid
There many examples of how not to handle these situations. Many administrations have chosen to keep their heads down, praying that nothing
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- Mar 29, 2017
- 6 min
Capital Arts Fest to connect, create and celebrate the culture of NH’s state capital on May 6th
The Capitol Arts Fest will be headlined by two free performances by the nationally acclaimed Squonk Opera. They’ll perform two 30-minute sho
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- Mar 24, 2017
- 1 min
Why Blogging is a Direct Response Marketing Tactic That Works
Blogs. The work of some guy in his PJs? Wrong. Today many dynamic websites are built on blog platforms such as Typepad and SquareSpace....
580
- Mar 21, 2017
- 2 min
You may be getting the whole online thing backwards…
So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you...
500
- Mar 16, 2017
- 2 min
Rebuilding Concord's Main Street
With the project finished on time and on budget, attitudes in the downtown area towards the project were positive. Many who were unsure of i
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- Mar 14, 2017
- 2 min
Is It Worth the Effort and Expense to Send Out Press Releases?
What is a press release good for? Press releases still have relevance if you follow these four best practices.
690
- Mar 10, 2017
- 2 min
When It Comes To Marketing, Tragedy is a Brand Killer Not a Strategy
And have a plan. It call comes back to what you are trying to do online – not how cool you think you are. You want to connect and share, no
630
- Mar 9, 2017
- 2 min
Getting New Hampshire Covered
The Covering New Hampshire outreach effort was a success not only because of the enrollment numbers, but because it was effective in educati
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- Mar 7, 2017
- 1 min
Why it is not a Brand without a Brand Book
A BRAND is a space in the mind, that you put there and you own…
230
- Mar 2, 2017
- 2 min
To infinity and beyond with the McAuliffe-Shepard Discovery Center
Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding
210
- Feb 24, 2017
- 2 min
How constant lies change our culture, again
Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi
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- Feb 22, 2017
- 2 min
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have
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- Feb 18, 2017
- 2 min
Is Lying Good Marketing? What You Can Learn From the Truth Wars
Is Lying Good Marketing? What You Can Learn From the Truth Wars
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- Feb 16, 2017
- 2 min
How Portugal became the hottest destination in Europe
The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu
880
- Feb 15, 2017
- 2 min
Six Steps To Social Media Marketing Success For Nonprofits
Everyday millions of non-and for profits makes posts that no one reads. The reasons are simple. They have no plan.
210
- Feb 11, 2017
- 2 min
Is the press release dead?
The press release – as old as time itself. Does it still work? Sure it does!
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- Feb 9, 2017
- 1 min
Crisis Communications: The Day That Sean Spicer Got It Right
Melissa McCarthy's impression of Sean Spicer generated headlines and laughs. What was his reaction?
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