Getting New Hampshire covered, again

Bernays was never one to let the tradition stop him … he saw bacon and eggs for breakfast as a natural way to sell bacon – and his trigger w

Edward Louis Bernays was born in 1891 to an Austrian-American family. His parents were Ely Bernays and Anna Freud Bernays – and yes...

Bernays rarely told this side of the story – as he must have come to see the horrible damage and death this would cause. He said he regrette

Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa

In these times, a few simple tips can spell the difference between flair and fiasco. Help! The boss wants you to organize the next sales...

Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...

At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...

Concord’s award winning Main Street Project is a huge success – and I am proud of my firm’s contribution to that project that has made Conco

A huge marketing budget can seem more like an exercise in spending money than ROI. Less means smarter tactics, when every dollar counts.

The future is today for marketing. But there are new opportunities in online marketing that you need to look at as you build your brand onli

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

The vast majority of organizations doing SEO should always avoid Black Hat tactics. Not only are Black Hat tactics unethical, they are...

Back in the day, when TV first came into American homes – the idea was to attract the largest possible audience. There were three major netw