1 day ago3 minRecession: How will it impact the travel industry?Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
May 122 minMany Americans get their news from TikTok: Is that a Good Thing?I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
Apr 282 minPortugal’s Alentejo Emerges as a Unique Destination amid Media praiseThe New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
Mar 313 minHow Covid reintroduced me to an old friendCovid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
Jan 62 minThank you for a year to remember!So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
May 4, 20211 minLook North to Canada for a Marketing OpportunityCanada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
Apr 13, 20212 minWhat's next in tourism? Immersion TravelImmersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
Mar 25, 20213 minTourism marketing did not die– it just became tribalThese are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Jan 13, 20213 minKarno’s 2021 Travel Predictions - Well, maybe… here’s what could happenWe did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...
Nov 19, 20202 min7 Reflections on the American Market as seen from EuropeThe election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...
Nov 5, 20204 minWhy do I love Portugal? Here’s an Answer for Today’s Troubled AmericaMy first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
Oct 15, 20203 minTravel has changed. Destination marketing needs to change tooThe point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have