Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...

The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

We did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...

The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have