Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

Life magazine is dead. And so is the one-size-fits-all marketing effort.  Yes, back in the day there was one overarching message. And you as

. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then

The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that

In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...

Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip.  So, resea

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Everything is going right in Concord, NH, these days. The Main Street Project helped reinvent the city’s downtown – leading to a wealth of n

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

As always, the world of marketing is in a state of disruptive change. And, to be sure change is never a bad thing. Remember polyester and be

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

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Plato’s parable of the cave imagines a place where humans have been imprisoned all their lives. The cave is all they know. As prisoners,...