Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip.  So, resea

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Everything is going right in Concord, NH, these days. The Main Street Project helped reinvent the city’s downtown – leading to a wealth of n

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

As always, the world of marketing is in a state of disruptive change. And, to be sure change is never a bad thing. Remember polyester and be

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

We’ve made it quick and convenient for you to manage your blog like a boss! First Publish your site, then login directly to your live...

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Adding images and videos to your posts is a great way to grab readers’ attention. Writing a text post? You can style it too with bold,...

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Plato’s parable of the cave imagines a place where humans have been imprisoned all their lives. The cave is all they know. As prisoners,...

The listing of the Hall of Flags in Concord’s Statehouse by the Preservation Alliance should have come as a wakeup call to us all this...

Remington Steele time? To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died...

A few years earlier, the Boston PRSA Chapter had enlisted me to help promote the 100th birthday of Dr. Bernays.

The simple take away is this – if you are building a new site, don’t go down the html road unless you have no other option. An html site is

So, Bernays' mind went to work – if he could not change the wrapper – he had to change society and make green a fashionable color…