Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...

In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...

Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...

As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...

I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...