top of page
Search


Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
Jan 6, 20222 min read


Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Dec 30, 20212 min read


Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
Dec 16, 20212 min read


A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
Dec 2, 20214 min read


How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
Nov 26, 20212 min read


Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Nov 18, 20212 min read


Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
Nov 4, 20212 min read


A free press and a safe press go hand in hand to safeguard our democracy
In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...
Oct 21, 20212 min read


Hiring? Everyone Else is Too: Marketing Staffing Hacks
Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...
Oct 7, 20212 min read


From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
Sep 30, 20213 min read
Need a crisis tune up?
I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...
Sep 16, 20212 min read


One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
Sep 2, 20212 min read


How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Aug 19, 20212 min read


Communications in a divided nation
A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
Aug 12, 20213 min read


How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
Aug 4, 20212 min read


Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jul 1, 20213 min read


What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
Jun 23, 20212 min read


The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
Jun 10, 20212 min read


Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
May 27, 20213 min read


The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
May 13, 20212 min read
bottom of page
